When car shoppers visit your website, they’re looking for more than just descriptions – they want visuals. In fact, 90% of vehicle shoppers prefer to view actual photos of new vehicles currently on the dealer's lot rather than stock photography.
Good images don’t just attract attention – they build trust and convert shoppers into leads.
Let’s break down why stunning photos are a must for any dealership website.
Real vehicle photos drive real results
Stock photos? They’re like a fast-food burger in a commercial – generic and a little disappointing when you see the real thing.
Real photos? That’s the premium steak dinner.
Dealers using multiple custom photos see a 133% increase in clicks to New Car Vehicle Details Pages (VDPs) and a staggering 349% increase for Used or Certified Pre-Owned (CPO) VDPs.
This tells us something important: Shoppers want to see what they’re actually buying. Real, VIN-specific images of vehicles on your lot show transparency. 53% of buyers are more likely to purchase from a dealership offering photos of in-stock vehicles.
When your images are authentic and showcase each vehicle’s features, you’re building trust and making it easier for shoppers to say, “I want that car.”
Better vehicle images = Better leads
High-quality images aren’t just eye-catching – they generate results. In fact, better images lead to a 10% increase in high-quality leads. That’s not a minor improvement – it’s a serious boost to your bottom line. Better photos mean more potential buyers clicking through and contacting your dealership.
Remember, if a picture is worth a thousand words, a great picture of a car says “buy me” over and over again!
Consistency is key: Brand like a pro
It’s not just about snapping quick photos – it’s about maintaining brand consistency across all platforms.
OEM-compliant photos, dealership logos, and professional presentation are essential. Using a tool that automatically syndicates your vehicle images across marketplaces ensures that your cars look consistent, whether shoppers are viewing them on your website or on third-party platforms.
Well-merchandised vehicles with quality photos, and accurate pricing are more likely to rank higher on Search Results Pages (SRPs). This means that good branding not only builds trust but also increases visibility, making sure more eyes land on your listings.
Final thoughts
Great images do more than just showcase your inventory – they drive sales, build trust, and keep your brand looking sharp. With the right photos, you’re not only giving shoppers what they want – you’re increasing your chances of converting them into leads.
Consistent, high-quality images that reflect your dealership’s brand and values will ensure you stand out in a competitive market. So, ditch the stock photos, get creative, and start putting your best foot (or wheel) forward.
Ready to chat about boosting your dealership’s image game?
Request a demo below.
