Selling cars comes with plenty of opportunities, especially when dealerships have the right tools in place. For Ontario Motor Sales Chevrolet and Ontario Motor Sales Cadillac, AutoVerify has been a game-changer. By boosting lead generation, enhancing customer interactions, and streamlining processes, Ontario Motor Sales dealerships have achieved impressive results and gained a competitive edge in the automotive market.
Ontario Motor Sales Chevrolet and Ontario Motor Sales Cadillac have been serving their communities for years, known for providing great service and a wide selection of vehicles.
Like many dealerships, however, they faced a need for more qualified leads and a desire to understand car shoppers' behaviour better.
That’s where AutoVerify came into play, helping the dealerships grow and adapt to a changing market.
More leads, more opportunities
Over the course of their time with AutoVerify, Ontario Motor Sales has seen a gradual increase in the number of leads generated.
For Ontario Motor Sales Chevrolet, the total number of leads grew from 570 in 2020 to 1,447 in 2023. The dealership is on pace to exceed those numbers in 2024, with 1,269 leads already generated by early October.
On a daily average, this means an increase from 1.56 leads per day in 2020 to 4.50 leads per day in 2024.
Ontario Motor Sales Cadillac saw a similar upward trend. In 2023, they generated 243 leads, averaging 0.67 leads per day. By October 2024, that number climbed to 252 leads with a daily average of 0.95, showing steady progress in boosting their engagement with potential customers.
Automotive lead conversions
While lead generation is crucial, turning those leads into opportunities and eventually sales is where real growth happens.
Ontario Motor Sales Chevrolet is seeing fantastic lead conversion stats. The lead-to-opportunity (dealership visit) conversion rate currently stands at 30.9%, meaning that almost one-third of the leads generated by AutoVerify tools translate into dealership visits.
Additionally, Ontario Motor Sales Chevrolet maintains a solid lead-to-sale conversion rate of 10.48%.
In an industry where closing rates are often a fraction of that, these numbers speak to the effectiveness of AutoVerify's solutions in connecting the right customers with the dealership.
Streamlined processes with pre-qualification tools
One of the standout benefits for Ontario Motor Sales has been the impact of AV Pre-qualify on the sales process. By allowing customers to get pre-qualified for financing before stepping into the dealership, the tool has improved experiences for both the staff and customers. Sales Manager Diane Parsons explained that knowing a customer has already been pre-approved for a specific amount gives the sales team a boost of confidence.
“When salespeople know a customer has been pre-approved, it changes the dynamic,” Parsons explained. “There’s often some hesitation if they think a customer might not qualify for financing, which can unintentionally affect the quality of service. But with AV Pre-qualify, our salespeople feel assured the customer can actually afford the vehicle they're interested in. This not only helps them engage with more optimism and commitment but also makes the customer feel welcomed and valued from the moment they arrive.”
The increased confidence translates to a smoother sales process, where staff can focus on finding the right vehicle for the customer without the uncertainty of financing.
The result is a better overall experience for everyone involved, with sales teams providing a higher level of service and customers enjoying a more seamless journey toward purchasing their new car.
Onboarding and support: A positive experience
Transitioning to new tools and software can often be a daunting process, but Ontario Motor Sales’s experience with AutoVerify has been smooth.
Diane noted that despite some website provider changes on their end, the support from AutoVerify was proactive and attentive. "AutoVerify has been great about ensuring everything was where it needed to be," she said. Changes to website fonts, sizes, and functionality were handled efficiently, ensuring the dealership's online presence stayed sharp and user-friendly.
The AutoVerify team’s hands-on approach ensured that Ontario Motor Sales’ needs were met during every step of the onboarding process.
Looking forward
Ontario Motor Sales Chevrolet and Ontario Motor Sales Cadillac’s partnership with AutoVerify has brought positive changes, but there’s always room for growth. While the current tools have helped streamline processes and drive more qualified leads, the dealerships are committed to continually adapting and improving.
Final thoughts
Ontario Motor Sales’ journey with AutoVerify is a testament to the power of using smart tools to improve dealership performance.
The results speak for themselves: lead volumes are consistently increasing, conversion rates are strong, and customer interactions have improved, all without disrupting the dealership's existing processes. With proactive support and reliable solutions, Ontario Motor Sales Chevrolet and Ontario Motor Sales Cadillac are well-positioned to continue driving success in the competitive automotive market.
For other dealerships looking to optimize lead generation and improve customer interactions, the experience Ontario Motor Sales had demonstrates that AutoVerify solutions can make a meaningful difference. By focusing on tools that boost engagement and provide useful insights, dealerships can achieve more than just higher lead counts—they can deliver better experiences for both customers and sales teams.
